Sold out, available via special order

The Rolex Datejust is one of Rolex's most iconic and enduring collections. It was introduced in 1945 to celebrate Rolex's 40th anniversary and was the first self-winding waterproof chronometer wristwatch with a date window at 3 o'clock.

Purple Dial Variation: Rolex Datejust watches are known for their versatility, and over the years, Rolex has offered a variety of dial colors to cater to different preferences. The introduction of a purple dial for the Datejust 178274 adds a unique and vibrant option to the lineup.

Diamond Markers: The diamond markers on the dial represent a luxurious and elegant touch. Diamonds are often used as hour markers or on the bezel of Rolex watches to enhance their aesthetic appeal.

Materials and Size: The Datejust 178274 is typically crafted from stainless steel and 18kt white gold. The 31mm case size makes it a mid-sized watch suitable for both men and women.

Cyclops Lens: As with many Datejust models, the watch features a Cyclops lens over the date window, magnifying the date for improved readability.

Automatic Movement: The Datejust 178274 is powered by a Rolex automatic movement, known for its precision and reliability. The movement is COSC-certified, meeting strict Swiss chronometer standards.

Oyster Case and Jubilee Bracelet: The watch is expected to have the signature Oyster case, providing water resistance, and a Jubilee bracelet, known for its comfort and elegance.

This model is a complete collector’s set with box, booklets, white tag, and warranty card dated May 21, 2021 and is under Rolex Factory warranty until May 21, 2026