Brand & Marketing Manager

Craig Husar Fine Diamonds | Brookfield, Wisconsin

Full-time | Primarily on-site
Reports to: Craig Husar, President & Chief Romance Officer
Compensation: $70,000–$85,000 + performance bonus

The Opportunity

Craig Husar Fine Diamonds is seeking a highly organized, creative and commercially minded Brand & Marketing Manager to coordinate and execute the marketing of one of Wisconsin's leading independent luxury jewelry and watch stores.

This is a hands-on marketing leadership position for someone who knows how to turn ideas into action.

You will work directly with owner and Chief Romance Officer Craig Husar to transform the company's marketing vision into coordinated campaigns across digital advertising, outdoor, social media, video, email, website, print, events and client marketing.

You will not be expected to personally be the expert in every marketing discipline.

Instead, you will manage the marketing calendar, coordinate outside specialists and agencies, oversee creative production, keep projects moving and ensure our marketing investment produces measurable results.

What You'll Own

Marketing Calendar & Campaigns

Maintain a rolling 12-month marketing calendar and coordinate campaigns for:

  • EngageBar and engagement rings

  • Husar Tic-Tok Shop and luxury watches

  • Breitling, TAG Heuer and other watch brands

  • Anniversary & Milestones

  • Design Atelier

  • The Essentials

  • The Vault

  • Holiday and seasonal campaigns

  • Store events

  • Client events

Turn individual advertisements into coordinated campaigns across multiple channels.

Digital Marketing

Manage our relationships with specialists responsible for:

  • Google Ads

  • Meta/Facebook/Instagram advertising

  • YouTube

  • Retargeting

  • SEO

  • Website optimization

  • Streaming/CTV

  • Analytics and conversion tracking

You do not need to personally manage every Google keyword or Meta campaign, but you must understand digital marketing well enough to evaluate results and hold our partners accountable.

Content & Social

Plan and coordinate:

  • Social media calendar

  • Photography

  • Video shoots

  • Chief Romance Officer content

  • Product content

  • Customer stories

  • Watch content

  • Engagement content

  • Email marketing

  • Website content

Work with photographers, videographers, designers and other creative partners to ensure content consistently reflects a luxury brand.

Traditional Advertising

Coordinate:

  • Billboards

  • Transit advertising

  • Brookfield City Lifestyle

  • Direct mail

  • Print

  • Sponsorships

  • Local partnerships

  • Public relations

  • Streaming television and video

Manage deadlines, creative requirements, contracts and campaign schedules.

CRM & Client Marketing

Help develop systematic communication with existing clients around:

  • Anniversaries

  • Birthdays

  • Wedding bands

  • Diamond upgrades

  • Watch collecting

  • Important milestones

  • VIP events

  • New arrivals

  • Holiday gifting

Our goal is not simply to acquire customers. It is to build lifelong relationships.

Brand Management

Help protect and strengthen:

Craig Husar Fine Diamonds
Chief Romance Officer
EngageBar
Husar Tic-Tok Shop
Design Atelier

Ensure that advertising, social media, website, signage, events and vendor marketing all feel like one cohesive luxury brand.

Marketing Measurement

Maintain a simple monthly marketing dashboard tracking:

  • Marketing spend

  • Leads

  • Appointments

  • Website conversions

  • New customers

  • Customer acquisition cost

  • Sales generated

  • Return on advertising investment

  • CRM performance

  • Campaign performance

We care about beautiful marketing.

We care even more about whether it works.

Who We're Looking For

Approximately 4–8 years of marketing experience in areas such as:

  • Advertising agency

  • Premium retail

  • Luxury

  • Hospitality

  • Automotive

  • Consumer brands

  • Fashion

  • Home/interior design

  • Jewelry or watches

Jewelry industry experience is not required.

We are more interested in someone who understands consumers, recognizes great creative, manages projects exceptionally well and knows how marketing contributes to sales.

You Should Be

Highly organized. You enjoy making calendars, timelines and projects actually happen.

Creative. You recognize strong branding and have good visual instincts.

Digitally fluent. Google, Meta, CRM, SEO and analytics aren't foreign languages to you.

Commercial. You want to know whether a campaign produced customers and sales.

Resourceful. You don't need a large department underneath you.

Confident. You're comfortable making recommendations and prioritizing competing ideas.

Collaborative. You enjoy working directly with an entrepreneurial owner and a strong sales organization.

Curious. You're constantly looking for new ways to reach customers and build a brand.

What This Position Is Not

This is not primarily a:

  • Social Media Manager

  • Graphic Designer

  • Google Ads Specialist

  • Corporate Marketing Director

It is an integrated marketing management role.

Your responsibility is to keep all the moving pieces moving in the same direction.

Success After One Year

A successful Brand & Marketing Manager will have:

  • Built and maintained a comprehensive annual marketing calendar

  • Reduced the owner's involvement in day-to-day marketing administration

  • Coordinated integrated campaigns across traditional and digital media

  • Established consistent content production

  • Improved marketing measurement

  • Built effective relationships with outside agencies

  • Developed a meaningful CRM/client marketing program

  • Increased qualified appointments and new-client acquisition

  • Improved marketing efficiency

  • Strengthened the Craig Husar brand throughout southeastern Wisconsin

Compensation

$70,000–$85,000 base salary

Plus an annual performance incentive based on agreed marketing and company objectives.

Benefits consistent with Craig Husar Fine Diamonds' existing employee benefit programs.

Most Important

We're looking for someone who can hear:

“Here's what I want to accomplish.”

And respond:

“I've got it. I'll build the plan, coordinate everyone involved, bring you what needs approval and make sure it gets done.”

That is the job.

Careers at Craig Husar Fine Diamonds

Build a Career in Luxury.

Create Moments That Last a Lifetime.

At Craig Husar Fine Diamonds, we believe jewelry is more than a product.
It represents love, milestones, and life’s most meaningful moments.

For nearly 60 years, our family-owned jeweler has earned the trust of more than 100,000 clients by delivering exceptional quality, trusted expertise, and a luxury experience designed around life’s extraordinary moments.

Voted one of America’s Coolest Stores by Instore Magazine, we are proud to be Wisconsin’s #1 Recommended Jeweler™.

We are not hiring salespeople.
We are building the next generation of Trusted Jewelry Advisors.

What Makes This Opportunity Different

This is not traditional retail.

You will work inside a luxury showroom environment where relationships come first and every interaction matters.

At Craig Husar Fine Diamonds, you will:

  • Guide clients through engagement rings, diamonds, and luxury timepieces

  • Be part of our one-of-a-kind EngageBar™ experience

  • Work with both fine jewelry and premium watch brands

  • Build lifelong relationships, not one-time transactions

  • Learn from GIA-trained professionals and industry leaders

  • Participate in exclusive in-store events and client experiences

A Day in the Life

Your day is built around meaningful interactions and memorable moments.

You may:

  • Welcome a couple selecting their engagement ring for the first time

  • Present a diamond in natural light and guide a confident decision

  • Assist with a custom design in our Design Atelier

  • Introduce a client to a luxury timepiece at the Husar Tic-Tok Shop

  • Celebrate a milestone purchase with a lasting impression

Every day is different.
Every interaction matters.

Who Thrives Here

Our most successful team members are:

  • Relationship-driven professionals who connect naturally with people

  • Polished, confident communicators with a passion for excellence

  • Experienced in luxury retail, jewelry, watches, or high-end sales

  • Motivated by growth, performance, and building a client following

  • Focused on creating exceptional experiences, not just closing sales

Jewelry experience is valuable, but not required.
We look for individuals with the ability to build trust and deliver a luxury experience.

Compensation and Growth

We offer a career path, not just a position.

  • Competitive base plus performance-based commission

  • High earning potential for top performers

  • Ongoing training and professional development

  • Opportunities for advancement and specialization

  • Access to exclusive events and industry experiences

Your success is directly tied to the relationships you build and the value you create.

Our Culture

We are a family-owned business built on integrity, trust, and excellence.

Our team operates with a shared commitment to:

  • Delivering exceptional client experiences

  • Supporting one another in a collaborative environment

  • Striving for continuous improvement and growth

  • Representing a brand that clients trust for life’s most important moments

This is a place where your work has meaning and your impact is lasting.

Join Our Team

If you are ready to elevate your career and become part of something extraordinary, we would love to meet you.

Confidential inquiries are always welcome.

Apply today or connect with us directly to start the conversation.

Apply Now

A Message from Craig Husar

“I created this company to help people celebrate life’s most meaningful moments. If you have a passion for people, excellence, and building lasting relationships, I invite you to connect with me personally.”

Craig Husar
Chief Romance Officer

Now Hiring: Luxury Watch Advisor

Husar Tic Tok Shop at Craig Husar Fine Diamonds

Craig Husar Fine Diamonds is seeking a motivated, detail-oriented Watch Sales Associate to join the Husar Tic Tok Shop—our dedicated space for fine timepieces, pre-owned luxury watches, and horological expertise. This role is ideal for someone who appreciates craftsmanship, understands the luxury customer experience, and enjoys building long-term client relationships.

Key Responsibilities

  • Provide exceptional in-store customer service focused on luxury watch sales, education, and relationship building

  • Confidently present and explain mechanical, automatic, and quartz watches from entry-level to high-end brands

  • Assist clients with buying, selling, and trading watches, including pre-owned and collectible timepieces

  • Maintain strong product knowledge of brands, movements, materials, complications, and market trends

  • Support the intake, merchandising, and presentation of watch inventory

  • Accurately document sales, trades, and customer information

  • Collaborate with the Craig Husar Fine Diamonds team to ensure a seamless luxury experience

  • Assist with social media content, online inquiries, and digital sales opportunities when needed

  • Uphold the Husar Tic Tok Shop and Craig Husar Fine Diamonds brand standards at all times

Qualifications

  • Previous experience in luxury retail, jewelry, watches, or high-end sales preferred

  • Strong interest in watches and horology (formal training not required, but passion is essential)

  • Excellent communication and interpersonal skills

  • Comfortable working with high-value merchandise and discerning clientele

  • Detail-oriented, organized, and reliable

  • Ability to learn quickly and stay current on watch market trends

  • Professional appearance and demeanor

What We Offer

  • Competitive hourly pay plus commission

  • Employee discounts on fine jewelry and watches

  • Training and hands-on experience with luxury and collectible timepieces

  • A respected, family-owned business with a strong reputation and loyal client base

  • Growth opportunities within Craig Husar Fine Diamonds

If you enjoy connecting with people, appreciate fine watches, and want to work in a trusted luxury retail environment, we’d love to hear from you.

Contact: Peter@craighusar.com directly or fill out the form below.

Join our team!

Craig Husar is searching for passionate, success driven, relationship focused, sales professionals with a minimum of 2-3 years experience in fine jewelry sales. Do you have what it takes to become a "Trusted Jewelry Advisor"? Great hourly pay, commission, health benefits, paid vacation, full-time 4 day work week. Reach out to us. We'd love to meet you.